The SEO is search optimization of a site for the purpose to receive high places as results of search on the asked requests. The SEO includes the whole complex of works:
- necessary keywords search;
- text optimization;
- code optimization;
- optimization of reference site structure;
- receipt of links from other sites;
- and many other actions.
Conducting of works in the SEO requires knowledge of search systems operations, marketing, and the structure of the Internet.