Context advertisement is a type of placement of Internet advertisement in which the advertising announcement or the banner is shown in accordance with a content of the page where advertisements locate.
Efficiency of the context advertisement significantly exceeds efficiency of the regular advertisement. CTR (click-through rate) of context advertisements is 3-4%, but often reaches even 30-40%. Such advertisements provide the best conversion rate of visitors into buyers.
Such efficiency is achieved thanks to a dependency of a show of context advertisements on query keywords and a possibility to set focus of a show of advertisements.
Three leaders are being highlighted among the services of placing of context advertisements in Russia now: Yandex Direct, Begun, and Google Adwords.