The Brand is the registered trademark or the concept belonged to a legal organization and represented in the market in some category of goods or services.
The Brand represents the set of identifiers allowing the consumer to distinguish goods of a particular manufacturer. Also under the brand it's understood the relation of consumers to the trade mark, it's generally accepted to name «the brand – image».
In translation from English «to brand» means «to print in memory, leave an indelible impression».
