Optimization of a site is a package of the works, the goal of which is improvement of indexing and site ranking in search systems.
The approximative list of tasks of search optimization includes:
- Audit of a site if it exists;
- Analysis of search queries, preparation of a semantic kernel;
- Analysis of competition in search engines by the selected key phrases;
- Content/code analysis and optimization;
- Optimization of internal reference site structure;
- Setup of snippets of the site in a search system;
- Creation of external links to a site;
- And other things.
